I can’t recall the last time a client approached me about optimizing his website without first enquiring as to the schedule for doing so.
In other words, when will he begin to notice outcomes from the promotion process?
So that’s it – aside from the fact that you need to define precisely what the satisfactory results of a promotion process are (for one, these can be positions on search results pages, for a second, it can be quality organic traffic, and for a third, it can be increasing the number of quality leads), the answer is, Of course, it depends on a variety of factors.
Google themselves note that, in the majority of situations, it takes between 4 and 12 months to see any outcomes in the SEO process.
In this post, we’ll explore 10 of the most important ones. After reading this, you should have a better understanding of how SEO works and be able to set more realistic expectations for your own campaigns. So let’s get started!
1. The level of competition you’re up against
Perhaps the most significant factors affecting the duration of the advertising are the amount and caliber of the actual rivals in the particular industry where the site will be marketed.
It will be more challenging to get realistic places on the search results pages as the sector becomes more crowded with formidable rivals who are experts in their field, have seniority, and have years of experience.
Sometimes it can take a year or two to get certain results, and sometimes, you have to put things on the table, there is no realistic possibility with a reasonable budget, to reach satisfactory results.
We will find even more intricate worlds if we add the search purpose of the user, or rather, what Google believes the user’s search intent to be, to this issue. For instance, a user looking for Hotels in the New York area will typically not expect to find references to specific hotels, regardless of how invested their website may be. Instead, they will expect to find index sites and portals that contain a wealth of information about hotels in the area and that can be used to filter and sort the relevant hotels according to various criteria.
In this example, trying to rank the hotel site you set up on the phrase “hotels in the new york area” would be particularly challenging.
2. The overall build quality of your website
The likelihood of boosting the brand in the search results pages directly correlates with the quality of the site’s development. The likelihood of accelerating the ranking process will increase the leaner and cleaner the website is built, the faster and higher-quality the loading times it offers, the easier and more convenient it is to navigate through menus and an organized structure, the less resource-intensive the technology it uses, and the higher-quality and more secure the infrastructure it is stored on.
3. The past track record of your domain name
The capacity to promote the site in the results pages might be affected positively or negatively by the domain’s history. The ability to promote the actual different site pages in Google will be limited if the domain has previously been penalized by Google, whether due to active activity such as cloaking, spam, keyword compression, duplicate content, etc., or passive activity such as hacking into the website of adversaries, stealing customer identification information, etc.
4. How fast-paced and constantly evolving your industry is
How does the capacity to rank web pages in a particular industry relate to the dynamic of that industry?
The response is that dynamism presents some chances for producing high-quality content in the industry and, in reality, may be a fantastic infrastructure for promotion with the right investment in content and linkages.
In this context, there is a difference between a site that deals with dictionary definitions, which do not change frequently, and a site that operates in a dynamic, developing field, where new technologies emerge, and where there is a very relevant target audience that is interested in following new developments in the field, where the ability to produce added value in a field that already exists in the hands of competitors is very limited.
5. Your skills and knowledge for producing great content in your niche
How much specialized training or certification is necessary to create material in a specialty is another factor that directly affects how soon the site may be boosted. In other words, how simple would it be for you to locate a content producer so that you may consistently incorporate new information on the website? The capacity to genuinely advertise the website may suffer if there aren’t enough content producers that can offer you a high-quality solution for putting the content strategy into action on the website.
However, if you have already identified one of these content creators, it’s feasible that the absence of other content producers will provide you with a slight advantage over your rivals.
6. The starting point of your website’s current state
Naturally, the initial status of the site also affects our capacity to effectively promote it in a fair amount of time.
The more optimized content the site has, the more the site benefits from a rich and diverse link profile, and the more various adjustments have been made to the site for display on the search results pages, such as assimilation of schemes, adaptation to mobile, duplication of content – The easier and quicker it will be to boost the ranking of a site in a reasonable amount of time.
7. How much you’re investing in your website’s growth
The role of the site owner in the ranking process is a crucial component that promoters are less inclined to discuss. At the end of the day, it is important to keep in mind that the website owner is a professional who has extensive knowledge of the business activity, the competitive environment, the primary processes that define the industry, and the anticipated changes to the industry, including emerging regulations, modifications to the operating rules, the anticipated entry of new competitors, and more.
The mobilization of the website owner, both through content creation or assistance in content creation and through the activation of personal connections for the purpose of thickening the profile of the external links to the website is critical to speeding up the ranking process.
8. The direct searches for your brand name
How well known is the brand in the niche in which it operates? This question is of great importance in the context of website SEO. The more the particular brand is known in the niche in which it operates, the more users search directly on Google for the brand name itself, the more this brand name is active on the various social networks and its content is shared – the more likely it will be easier to signal to the search engines, and in particular to Google, that this is a business who is an authority in it’s field.
9. Your brand’s online reputation and buzz
When referring to the process of reputation management, is usually meant to clean the first pages of Google from negative results, when it comes to searches that include the brand name. First pages on Google that are free of such negative results for searches for the brand name can certainly help a more agile and faster SEO process. In the case of many negative results, negative reviews, or inquiries that are not answered by the brand itself – the ranking process will take much longer.
10. The efficiency of your brand’s customer service setup
How is the brand’s customer service system related to the chance to rank the site’s pages in Google?
Well – the connection is very strong. The more the business or brand provides a better quality service to the users who turn to them, the fewer users will return to the search engine and choose to continue to the next search result. That is, Google will understand that it is a quality brand that provides an adequate response to the needs of the users, and the likelihood that the website’s pages will continue to enjoy high rankings will increase.
How long does it take to boost a website’s ranking on Google? This answer is complex and ever-changing. If the website operates in a very non-competitive niche, with the ability to generate high-added value for users through content, and the history of the brand is free of various Google penalties, it will be possible to see quality results already within a short period of a few months. On the other hand, in super competitive niches, with a significant presence of strong and high-budget brands, and in the absence of the ability to offer real added value, it would be reasonable to assume that the ranking process will take years until a high-quality and satisfactory result is obtained.